💚 Fights Frizz 💚 Rehydrates 💚 Colour-Safe 💚 Heat-Protecting 💚 Curly Girl Approved
Why It Works.
Our shampoo is designed to deliver protection and optimize the integrity of the hair while enhancing curl retention. It contains a unique blend of rice amino acids, tomato bioferment and keratin amino acids. All of which work synergistically to improve and protect the hair. The rice amino acids help condition and hydrate the hair to enhance its integrity and reduce moisture loss.
Curly hair is unique. In terms of structure, it contains a higher degree of disulfide bridges than straight or wavy hair. Research indicates that hair is more susceptible to breakage as the individual fibers overlap or wrap around the teeth of either a comb or a brush when styling. Given the nature of curly hair, it is more prone to damage and breakage. When hair fibers are damaged, the cuticle lifts and the hair becomes dry, brittle, dull, and difficult to manage. It also tangles easily.
The tomato bioferment contains a unique bi-enzyme complex that has cysteine which helps repair oxidized sulfhydryl groups. Restoring the disulfide bonds in damaged curly hair strengthens it and improve its structure to ultimately improve curl
The bi-enzyme complex is also useful in styling aids for individuals that either curl their hair with a curling rod or get a perm. Increasing the strength of the hair and repairing the disulfide bonds cannot only help repair damage, but also enhances retention of the newly formed curls which also means hair is more capable the hair is of maintaining its shape.
Lycopene in our shampoo is an antioxidant that can further protect the hair from oxidative stress.
The last ingredient blend of keratin amino acids, which acts as a humectant to further hydrate the hair and help it appear smooth and polished.
Our shampoo is designed to deliver protection and optimize the integrity of the hair while enhancing curl retention. It contains a unique blend of rice amino acids, tomato bioferment and keratin amino acids. All of which work synergistically to improve and protect the hair. The rice amino acids help condition and hydrate the hair to enhance its integrity and reduce moisture loss. Flexibility is an important characteristic for curly hair.
SCD-1 is an enzyme that converts saturated fatty acids on the hair to unsaturated fatty acids. This conversion changes the melting point of the fatty acids on the hair to improve the hair’s flexibility and enhance curl retention. SCD-1 will also help improve texture.
We hope you love the finished product as much as we do
Aqua, Disodium Sodium Cocoyl Glutamate, Cocamidopropyl Betaine, Aloe Barbadensis Juice, Glycerin, Sucrose Sterate, Laminaria Digitata Extract, Panthenol, Lactobacillus, Tomato Fruit Ferment Extract, Oryza Sativa (Rice) Extract, Keratin Amino Acids, Leuconostoc/Radish Root Ferment Filtrate, Acyl Coenzyme A Desaturase, Hydrolyzed Corn Protein, Hydrolyzed Wheat Protein, Hydrolyzed Soy Protein, Heptyl Undecylenate, Cocoyl Hydrolyzed Elastin, Betaine, Inulin, Benzyl Alcohol, Salicylic Acid, Glycerin, Sorbic Acid, Parfum, Hydroxypropyltrimonium Chloride, Lactic acid
Fully drench hair with water. Dispense 1-2 pumps into palm of hand. Massage into scalp, roots, and strands and create a light lather. Breathe in deeply with relaxation. Rinse thoroughly and repeat if necessary. Follow with styling products.
Q: How Often should I use this?
Daily. As it is well formulated, your hair paradoxically will gain more volume not less.
Q: When should I treat my hair?
You would apply your hair mask on a very clean hair so after you have shampoo. You are ready to apply toner and conditioner after.